AI marketing glossary: SEO, GEO and AI citations

Short definitions of the terms used in Xentra360 and in any content strategy aimed at search engines and AI engines

Essential terms

  1. KeywordA term or phrase people type into a search engine and that a page can rank for
  2. Search intentThe real goal behind a search: to learn, compare, buy or reach a specific site
  3. Content pillarA broad theme that groups related articles and organises the calendar
  4. SEOThe set of practices that help search engines understand and rank a page
  5. GEOGenerative engine optimisation: preparing content so AI engines cite it as a source
  6. Citable summaryA short block carrying the article's main answer, written so an AI engine can extract it
  7. Structured dataTechnical markup describing page content for search engines and assistants

Glossary FAQ

What is the difference between SEO and GEO?

SEO aims to rank in the results list, GEO aims to have AI engines cite your content inside their answer

Do I need both?

Yes, they share a base but need different formats: GEO rewards direct answers, clear data and explicit structure